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BREAKING NEWS

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A graphic with the text 'L[A] Lüzer's [ARCHIVE] 20 Best Photographers' on a yellow textured background.

200 Chosen.  ONE  TWO of Them, Me.

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I am so honored to share with you that I was chosen not once, but twice—once for the SURREAL and once for the REAL. Two distinct visions. One distinct eye (ok two;)

Each year, ARCHIVE Magazine—one of the most respected publications in the global advertising and creative industries—honors the Top 200 Photographers in the World. Selected from over 15,000 submissions worldwide, this recognition celebrates photographers whose work redefines excellence in commercial imagery, visual storytelling, and creative innovation.

To be named among this elite group is more than an accolade—it’s a testament to craft, consistency, and the ability to create images that cut through the noise. I’m proud to be included in this year’s list for both my Workforce Portraits series and the launch campaign i created for Hey Sweet Cheeks.

This honor affirms what I’ve always believed: that when you lead with instinct and heart, the work speaks for itself—and sometimes, the world listens.

THANK YOU to my super cool clients, as well as the creative & production teams who trusted me and came along for the journey,

IT WAS TOTALLY WORTH IT !

Black and white drawing of a person sitting at a desk with a computer, with a cat sitting beside them.

MISTER LYNCH

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HEY SWEET CHEEKS

WINNING CAMPAIGN #1

A group of four people dressed in elaborate costumes, seated on and around a green velvet couch, in a stylized, colorful setting with scattered fruit and decorative pillows. One person is sitting on the couch with legs crossed, another is reclining,
Four people in a room, one is shirtless and lying on another person's lap while playing chess, a woman wearing a crown is sitting beside him, and a woman in a teal vest stands in the background. The room has plants, blankets, and decorative items.
A man in yellow shorts and goggles stands in a small inflatable pool with two women dressed in elaborate costumes, celebrating with colorful plastic balls and inflatable pool toys like a pink flamingo float. The scene is decorated with tropical decor
A television screen displaying the text 'AD' with colorful buttons on the side.
A TV screen with the word 'AD' and colorful buttons on the side.

 DIR: MISTER LYNCH

“PASSION OVER PERCEPTION”

A woman reclines on a bed while three girls in retro outfits stand behind her holding gold bowls, in a decorated bedroom.
Text in yellow says 'Hey, let's sweep the checks' on a black background.
A graphic with a gold textured background displaying black text: "Lürzer's [ARCHIVE] 20BEST".

a cinematic portrait series honoring the hands, faces,

and quiet pride of America’s working class.

WORKFORCE PORTRAITS

WINNING CAMPAIGN #2

A man wearing a red hard hat, safety glasses, and a dark work jacket is sitting in an industrial setting, possibly an oil refinery or chemical plant with pipes and tanks in the background.
A smiling man in safety gear standing in an industrial factory environment with wires and equipment in the background.
Man in work shirt and cowboy hat standing at a workbench in a workshop with metal pipes and tools.
GAF logo with white letters on a red background.

For over eight years, I’ve

partnered with GAF to create

a powerful,  ongoing portrait campaign

that honors the real people

behind America’s largest

roofing manufacturer.These portraits

are not just images they’re tributes

to the pride, grit, and craftsmanship

of the workforce that keeps our

country covered. Shot on factory

floors and rooftops across the U.S.,

the series strips away pretense

to reveal the strength and humanity of

each individual. It’s been one of

the most rewarding collaborations of

my career grounded in trust, built over time,

and driven by a shared commitment to

telling real stories with authenticity and care.

For over eight years, I’ve partnered with GAF to create

a powerful,  ongoing portrait campaign that honors the real people behind

America’s largest roofing manufacturer.

These portraits are not just images—they’re tributes to the

pride, grit, and craftsmanship of the workforce that keeps our

country covered. Shot on factory floors and rooftops across the U.S.,

the series strips away pretense to reveal the strength and humanity

of each individual. It’s been one of the most rewarding collaborations of my career

grounded in trust, built over time, and driven by a shared commitment to telling

real stories with authenticity and care.

Illustration of a TV screen with the word 'AD' on it, and three colored buttons on the side in turquoise, pink, and yellow.
A television set with the letters 'AD' on the screen and colorful buttons on the side.

  DIR: MISTER LYNCH

“CRAFT & CHARACTER”

A person wearing protective gear, including a helmet and white coat, working on industrial equipment with pipes and machinery around.
GAF logo with white letters on a red background.